As passionate about positive marketing, as I am for a greener way of living, I’d like to welcome you to our site. I hope our website, Instagram and Tiktok inspire viewers, as much as I have been inspired to join the ‘Do the Green Thing’ campaign, to approach a greener way of life. During our research, I was shocked to find just how problematic fast fashion really was. For example, with every new season comes a new fashion trend and consumers rush to buy the latest styles. However, many of us don’t give a second thought about how this is made possible or the problems that arise with increasing demand. Below you will find an eye-opening piece of information, sourced from the BBC Earth website, that exemplifies issues surrounding clothing returns and where our returns end up. This ‘material’, amongst other resources, became my ignition for the campaign that fuelled my drive to find solutions.

Jamie Seal | 19 | Teesside University

I am part of this campaign team to bring attention to how easy and accessible alternatives to fast fashion can be. I’m a lover of fashion and enjoy seeing the trends change and how fashion evolves and resurfaces, however with the growing progress of fast fashion the trends are changing quicker, and quality of clothes are decreasing.  
Perusing media and communications allows me to be able to use platforms and social media to spread messages such as using alternatives to fast fashion whilst also feeling good and loving the fashion industry. There are so many sustainable fashion companies to shop from however they are normally smaller and a bit more expensive as its harder for companies to function sustainably than to use fast fashion techniques. I’ve learned that shopping sustainably also doesn’t have to be more expensive, shopping from charity shops and resale sites provides great quality clothes at a second hand price whilst also reducing the amount of wasted textiles in the world.